Description
IBM Campaign Architecture
How Campaign Works
IBM EMM Marketing Suite Architecture
IBM EMM Suite - Marketing View
Security Architecture
Storage Architecture
IBM Marketing Platform Configuration
The IBM EMM Marketing Platform and its Functional Components
Centralized Configuration
Platform Configuration Properties
IBM Scheduler
Dashboards
Rebranding and User Interface Customization
Security
Security Overview
Security Roles
Users and Groups
Global Security Policy'
Permissions
Resolving Security Permissions
Database Security and Flowchart Access
Integration with Access Control Systems
IBM Campaign - Specific Configuration
Audience Levels
Customer Database Data Source
User Tables and Table Mapping
Contact and Response History Tables for Additional Audiences
Campaign Custom Attributes
Custom Offer Attributes
Offer Templates
Campaign Response Types
Performance
How Campaign Works - A Closer Look
Temp Tables
Logs
Flowchart Design for Performance
Additional Performance Configuration Parameters
Database Loader
In-Database Optimization
Server Administration and Operational Monitoring
IBM Campaign Reports
Introduction to Campaign Reports
The Reporting Environment
The Reporting Model and Package
Customizing Reports
Overview
This course presents a comprehensive view of IBM Campaign's administrative and management tasks, including topics on IBM Campaign architecture, security, configuration, performance, and reports.
Content
IBM Campaign Architecture
How Campaign Works
IBM EMM Marketing Suite Architecture
IBM EMM Suite - Marketing View
Security Architecture
Storage Architecture
IBM Marketing Platform Configuration
The IBM EMM Marketing Platform and its Functional Components
Centralized Configuration
Platform Configuration Properties
IBM Scheduler
Dashboards
Rebranding and User Interface Customization
Security
Security Overview
Security Roles
Users and Groups
Global Security Policy'
Permissions
Resolving Security Permissions
Database Security and Flowchart Access
Integration with Access Control Systems
IBM Campaign - Specific Configuration
Audience Levels
Customer Database Data Source
User Tables and Table Mapping
Contact and Response History Tables for Additional Audiences
Campaign Custom Attributes
Custom Offer Attributes
Offer Templates
Campaign Response Types
Performance
How Campaign Works - A Closer Look
Temp Tables
Logs
Flowchart Design for Performance
Additional Performance Configuration Parameters
Database Loader
In-Database Optimization
Server Administration and Operational Monitoring
IBM Campaign Reports
Introduction to Campaign Reports
The Reporting Environment
The Reporting Model and Package
Customizing Reports
Objectives
Describe the functional architecture of the IBM Marketing Platform and IBM Campaign
Configure components of the IBM Marketing Platform, including dashboards, and the Scheduler
Manage security for users and objects
Use a variety of techniques to monitor and improve the performance of an IBM Campaign installation
Configure IBM Campaign for data source access, set up audience levels, and create custom attributes
Define and describe the reporting architecture and supporting data structures, and be able to identify points of customization
Outlines
IBM Campaign Architecture
\n\n
\n - How Campaign Works
\n - IBM EMM Marketing Suite Architecture
\n - IBM EMM Suite - Marketing View
\n - Security Architecture
\n - Storage Architecture
\n
\n\n
IBM Marketing Platform Configuration
\n\n
\n - The IBM EMM Marketing Platform and its Functional Components
\n - Centralized Configuration
\n - Platform Configuration Properties
\n - IBM Scheduler
\n - Dashboards
\n - Rebranding and User Interface Customization
\n - Security
\n - Security Overview
\n - Security Roles
\n - Users and Groups
\n - Global Security Policy'
\n - Permissions
\n - Resolving Security Permissions
\n - Database Security and Flowchart Access
\n - Integration with Access Control Systems
\n
\n\n
IBM Campaign - Specific Configuration
\n\n
\n - Audience Levels
\n - Customer Database Data Source
\n - User Tables and Table Mapping
\n - Contact and Response History Tables for Additional Audiences
\n - Campaign Custom Attributes
\n - Custom Offer Attributes
\n - Offer Templates
\n - Campaign Response Types
\n
\n\n
Performance
\n\n
\n - How Campaign Works - A Closer Look
\n - Temp Tables
\n - Logs
\n - Flowchart Design for Performance
\n - Additional Performance Configuration Parameters
\n - Database Loader
\n - In-Database Optimization
\n - Server Administration and Operational Monitoring
\n
\n\n
IBM Campaign Reports
\n\n
\n - Introduction to Campaign Reports
\n - The Reporting Environment
\n - The Reporting Model and Package
\n - Customizing Reports
\n
Who Attends
This intermediate course is for marketing administrators who are responsible for management and administration of marketing campaigns.
Prerequisites
You should complete:
Building Campaigns (9U010G) or equivalent
